Your Conscious
Cycle Care Partner

Disrupting the period care category since 2003


As makers of the Original DivaCup® and the most trusted name in the reusable period care category, DIVA innovates with the same integrity we started with over 20 years ago. Ready to transform your period for good? Our conscious approach instills confidence to guide you through the uncertainties of every stage of your cycle.

  • Purposeful innovation 

    Conscious cycle care is driven by a thoughtful and holistic approach to everything we do. And conscious cycle care is for every body.

    From our consumer-centric approach to innovation and product design, to sourcing materials that don’t harm your body and are better for the planet, DIVA™ creates products that fit your unique anatomy and deliver on quality, safety, performance, and sustainability.

    We couple this with education and hands-on consumer experience so you can navigate the cycles of your life with confidence.

  • Sustainability

    As a certified B Corp, we are motivated not by profit but by the people whose lives we’re impacting. We are committed to sustainable stewardship and being leaders in business for good.

    For the last century, disposable pads and tampons have been disrupting our eco-system with chemicals, plastics and dyes. With the DIVA™ Cup, we introduced the world to safe, comfortable, cost-effective, and eco-friendly period care.

    Now, as we continue to innovate, sustainability remains at the forefront of our minds.

  • Quality

    With the support of expert knowledge and data-driven research, our products are made with quality materials and ingredients that are safe for your body and our planet.

  • Consumer experience

    We want you to love your DIVA™ products, and we're here for you as you navigate every step in your cycle care.

    Our multilingual consumer experience team can be reached via phone and email Monday through Friday from 8:30am-4:30pm ET. Or just send us a DM.

80 million periods made better, worldwide

DIVA™ was founded in 2003 by Carinne Chambers-Saini and her mom, Francine Chambers. The duo fought tirelessly to create more space for sustainable period products in what was then called the "feminine hygiene" category. Today, DIVA™ Cup is synonymous with the menstrual care category, driving change and bringing sustainability to the forefront of new period innovation. 

A message from DIVA's CEO

My mom, Francine, spent her whole life searching for a better, more comfortable, and environmentally friendly alternative to pads and tampons. She found it in the modern menstrual cup. She knew she had a winning product and together, we launched the DIVA Cup.

It's hard to believe that was twenty years ago!

Our small business began in the basement of our house in Kitchener, Ontario, and before long, we were a household name.

Today, we are commited to being your conscious cycle care partner, as you take the leap toward life-changing, sustainable period products.

Carinne Chambers-Saini
DIVA, Founder and CEO

  • Recycle Your DIVA™ Products

    Your cup or disc will never go to waste. Learn about how your clean DIVA™ products can be recycled for free.

  • Our Impact

    We're committed to menstrual equity. 2% of your purchase directly supports community organizations fighting period poverty.

  • Our newest innovation

    Tap into the full potential of period care.