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Our Impact
menstruating in comfort and with dignity is a human right

Each year, we work to support all people who have periods, while destigmatizing menstruation through education and advocacy. DIVA™ commits 2% of revenue to support community organizations, charities, and educational institutions with their work to increase access to safe and affordable period care.

Impact Overview 2024

  • Community Engagement and Giving

    • 8,000 DIVA Cups donated  
    • Over 60 community organizations served
    • 5,000 DIVA Wash tubes donated
  • Education and Advocacy

    • Over 8,000 educational brochures and 700 demonstration kits sent to community organizations and medical facilities  
    • Reimbursed consumers’ unjustly charged tax on period products as part of the Tampon Tax Back Coalition  
    • 35 medical professionals enrolled in DIVA’s Medical Affiliate Program
  • People and Culture  

    • To celebrate the third anniversary of the launch of our Menstrual Leave Policy and the first anniversary of our Menopause Leave Policy, DIVA launched a Menstrual & Menopause Leave Toolkit in October 2024. 
    • Impact employee events included, Below the Belt Film Screening & Discussion, 2SLGBTQ+ Training, Truth and Reconciliation Workshop and Peri/menopause Care in the Workplace Workshop 

Introducing our sixth annual DIVA™ Impact Report

DIVA’s Impact program aims to generate positive social impact by promoting menstrual equity, education, and access to menstrual products in underserved communities. Partnering with organizations located across Canada and the USA, DIVA—a proud B Corp — has donated over 75,000 DIVA Cups to over 260 organizations since 2018.

Download our Impact Report

Our guide to creating a more equitable workplace

How To Implement Paid Menstrual and Menopause Leave

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Our Impact Pillars

  • Access to Safe and Affordable Menstrual Products
    Access to Safe and Affordable Menstrual Products

    We're committed to creating menstrual equity and believe that everyone should be able to menstruate comfortably and safely. Through providing financial support and DIVA™ Cups to organizations working directly with people in need of menstrual products, we're able to advance our commitment to menstrual equity.

  • Menstrual, Reproductive and Sexual Health Care
    Menstrual, Reproductive and Sexual Health Care

    At DIVA™, we consider menstrual, reproductive, and sexual health care fundamental rights. We collaborate with organizations that offer inclusive sexual and reproductive health services and education that are rooted in an intersectional approach.

  • Gender Equity, Empowerment and Liberation
    Gender Equity, Empowerment and Liberation

    We believe in your freedom. Menstruation is a human experience, not a gendered one. We collaborate with organizations that invest in the empowerment of BIPOC, women and gender-diverse people.

  • Environmental Stewardship
    Environmental Stewardship

    As a reusable cycle care company, we are committed to reducing our impact through thoughtful and responsible product production. Through this pillar, we support organizations dedicated to protecting our environmental resources.

  • Certified B Corp

    We are proud to be a company that makes a difference for our community and planet.

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  • Tampon Tax Back

    Did you know 21 states still tax period products as luxury goods? If you purchase select DIVA products in these locations, we'll reimburse your tax. All you need is to submit your receipt within 10 days of your purchase.

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  • Wholesale

    This opportunity is open to
    schools, nonprofits, and smaller businesses who are aligned with our mission of
    supporting menstrual and pelvic health. It’s our way of helping make DIVA more
    accessible.



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Lifting the lid on menstruation

A Documentary Film

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